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Factor

A measurable characteristic (value, quality, momentum, size…) used to sort stocks in the hope of systematic out-performance. We tested 15+ factor and AI strategies; none beat the index after cost.

Academic literature has catalogued hundreds of factors — the 'factor zoo' — but most fail to replicate once tested on new data, after costs, or outside the original market. The handful with real evidence (value, momentum, quality, size) are also the most crowded.

A factor can be real and still useless to you: it must survive your costs, your taxes and your holding horizon. That gap between 'statistically real' and 'practically eatable' is the central finding of this project.

See it in the researchThe evidenceWhat actually works

Educational definitions only. Not investment advice.