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PEAD (post-earnings-announcement drift)

The tendency for a stock to keep drifting in the direction of an earnings surprise for weeks after the report. We found no after-cost edge from it out-of-sample.

PEAD is one of the oldest documented anomalies (first papers in the late 1960s): the market under-reacts to earnings news, so a positive surprise keeps paying for weeks. Its persistence embarrassed efficient-market theory for decades.

Old and famous is exactly the problem — well-known anomalies get arbitraged thin. In our Japanese-equity tests the post-announcement drift that remained was too small to survive spreads and taxes on the frequent trading it requires.

See it in the researchThe evidenceWhat actually works

Educational definitions only. Not investment advice.